Vitesse Media Plc

  • Acquisition of Publisher
  • Placing of Ordinary Shares


Acquisition

The Board of Vitesse Media Plc (AIM: VIS), the publishing, events and multimedia company, is today delighted to announce the acquisition of Infoconomy ("Acquisition"), publisher of Information Age and www.information-age.com.

Infoconomy was established in 2000, employs 17 people and is based in Central London. It is an award winning IT B2B publisher specialising in creating business opportunities for suppliers of IT & services. The company delivers high quality content in print, in person and online to targeted audiences of IT buyers, specifiers and influencers. Its magazines include Information Age, iSight (on behalf of 3i) and Additions (on behalf of Sage). Information Age is a monthly technology magazine, with a BPA audited circulation of 24,000, 100% requested.

The company has generated revenues of £1.7m for the financial period to 28 February 2007, a net loss of £89,520 and net assets of £1,419. The Acquisition has been satisfied by the payment of a total of approximately £770,000 made up of £555,000 in cash ("Cash Consideration") and the transfer of 577,163 of shares ("Share Consideration"). The Cash Consideration will be satisfied through an equity placing to raise £750,000 (£660,000 net of expenses).

As part of the Vitesse Media Group, Information Age will have access to the Vitesse Media audience and, as a result, is expected to increase revenues. In addition, Vitesse intends to seek cost savings by extending its greater purchasing power to Infoconomy's costs and to expand revenues by applying its marketing, event management and content management skills to Infoconomy's events and publications. The acquisition will provide opportunities to cross sell technology suppliers into Vitesse Media's other publications as well as adding around 11,000 pieces of content to its content database.

The management of Infoconomy has already taken steps towards turning the business into a cross platform media business by running typically around 12 events a year and by delivering fast increasing online revenues.

Placing

Vitesse also announces the placing of 3,000,000 new ordinary shares at 25p per share (the "Placing Shares") to raise £750,000 (£660,000 net of expenses") (the "Placing"). The proceeds of the Placing, will be used to pay for the Cash Consideration, to provide funds for small add-on acquisitions, for investment into online and database assets, and to provide further working capital for the Group, which are also being supplemented by additional bank facilities.

As part of the Placing A. Brode and C. Ingram, non-executive directors of Vitesse, are subscribing for the following Placing Shares:

No of Placing shares

Holding following the Placing

% of issued share capital following the Placing

A Brode 124.000 674,000 2.75%
C Ingram 160,000 2,465,253 10.07%

Application has been made for admission of 3,577,163 shares, being the Share Consideration and the Placing Shares (together the "New Ordinary Shares") to trading on AIM and dealings in the New Ordinary Shares is expected to commence at 8.00am on 8 November 2007. The New Ordinary Shares will rank pari passu with the existing ordinary shares.

The Acquisition and the Placing are both subject to the placing shares being admitted to trading on AIM. Trading As announced on 31 October, Vitesse has made strong progress in the first six months of the financial year, showing strong growth in revenues (up 65% to £2.357m). There has also been turn round in gross profit, up 74%, and at the bottom line (profit of £2,000 compared to a loss of £188,000 in 2006).

Commenting on the acquisition, Sara Williams, Chairman of Vitesse Media plc, said: "We are delighted to welcome the team and range of titles to the Vitesse stable. We have made no secret of our desire to supplement our strong organic growth with a focused programme of acquisitions. Infoconomy, and in particular its Information Age title, is a perfect fit. We believe that there will be a huge knowledge exchange between the two companies."