Whatinvestment.co.uk is a niche investment site designed for the active and regular investor who holds a portfolio of different investments. The product is subscriber-based and is used by investors to educate themselves on different opportunities as well as to keep abreast of how current investments are performing.
As a title, What Investment has been running for more than 25 years and is well respected by both industry experts and professional investors for the quality of its content.
Key points about Whatinvestment.co.uk users:
- The overwhelming majority (80%) are male & three quarters are married
- Age ranges between 45 and 65
- The average value of their portfolio is £186,445
- 91% have an ISA, 81% have a Unit Trust, 79% own stocks & shares
- 65% use Investment Trusts
- 66% own their home outright
- They are considered the classic empty nester
Their Investment habits:
- The vast majority of the users invest more than once a year
- The total gross amount saved a year by the entire circulation is £159.4 million. Two-fifths of the users have a single lump sum to invest
- These users are likely to be:
- Older
- Higher earners
- Have a larger portfolio size
- The average size of this lump sum is £33,263
You can subscribe to WhatInvestment.co.uk, which will give you immediate access to daily recommendations online along with full access to the site and our experts. You will also receive 12 issues to What Investment. Subscribe now> / Visit the site.