What Investment Newsletter is presented by WhatInvestment.co.uk. This weekly email newsletter is a niche investment product designed for the active and regular investor who holds a portfolio of different investments. The newsletter is used by investors to educate themselves on different opportunities as well as to keep abreast of how current investments are performing.
Key points about Whatinvestment.co.uk users:
- The overwhelming majority (80%) are male & three quarters are married
- Age ranges between 45 and 65
- The average value of their portfolio is £186,445
- 91% have an ISA, 81% have a Unit Trust, 79% own stocks & shares
- 65% use Investment Trusts
- 66% own their home outright
- They are considered the classic empty nester
Their Investment habits:
- The vast majority of the users invest more than once a year
- The total gross amount saved a year by the entire circulation is £159.4 million. Two-fifths of the users have a single lump sum to invest
- These users are likely to be:
- Older
- Higher earners
- Have a larger portfolio size
- The average size of this lump sum is £33,263
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